TAG Heuer is celebrating Aryton Senna´s first victory of the Monaco Grand Prix in 1987

It´s the Monaco Formula 1 Grand Prix weekend! To celebrate the 30th anniversary of Aryton´s victory here, TAG Heuer is releasing three new limited edition watches in tribute to the driver. These were unveiled at an exclusive preview during the inauguration of the new boutique in Monaco today, attended by a very special guest, Bianca Senna, the champion’s niece. 

The TAG Heuer Heuer-01 proprietary automatic chronograph calibre is for the first time paired with the Senna design codes. The 45 mm black brushed steel case of the TAG Heuer Carrera Heuer-01 chronograph with some touches of red showcases a skeleton dial. Its sapphire case back allows the Manufacture movement to be admired. The watch is sold for 5550 Euro including VAT.

The two TAG Heuer Formula 1 models, one of which is a chronograph version, are positioned at a much lower price point. Both watches are sold in a 43 mm black steel case, highlighted with touches of red. The dial features three red lines, hinting at the tracks left by a speeding race car.

The TAG Heuer Formula 1 chronograph is powered by a quartz movement accurate to a tenth of a second.

The three watches in this limited edition all display the famous stylised red lacquer “S”, the exclusive Senna symbol, on the dial and bezel.

The watches are available with the iconic bracelet with S-shaped links, normally being used for the Link-models of TAG Heuer. The bracelet was adopted by Ayrton at the height of his achievements. Do you remember the famous pictures of Ayrton wearing these watches? It is both an iconic design and a standard bearer in terms of ergonomics and wearer comfort.

On the TAG Heuer Carrera Heuer-01 chronograph, each link is rounded on the top, bottom and sides for an exceptionally smooth feel on the wrist.

The three sporty and classy watches are reflecting the spirit of the man who featured in the original #DontCrackUnderPressure campaign in 1991.

References           CAR2A1L.BA0688

Movement            Calibre Heuer-01 Automatic Manufacture Chronograph

Case                    Diameter 45 mm, in brushed steel with black PVD coating

                            Black ceramic bezel with tachymeter scale

                            Domed sapphire crystal with anti-reflective, scratch-resistant coating on both sides

                            Steel and black rubber crown at 3 o’clock

                            Steel chronograph push-buttons covered with black PVD at 2 o’clock and 4 o’clock

                            Steel screw-on sapphire case back with PVD coating

Dial                      Opaline black skeleton dial

                            Black flange with 60-second scale

                            Three counters:

– Chronograph minute counter at 12 o’clock with red and black gold plated snailed ring and red lacquered hand

– Chronograph hour counter at 6 o’clock with red and black gold plated snailed ring and red lacquered hand

– Small seconds counter at 9 o’clock, black gold plated with SENNA logo and polished, rhodium-plated hand

  Rhodium-plated numerals

Rhodium-plated hour and minute hands and indexes with white Super-LumiNova

Red lacquered small seconds hand

Polished rhodium-plated “TAG Heuer” logo at 3 o’clock

Date window at 3.30 and inscription reading “CARRERA HEUER 01 CHRONOGRAPH AUTOMATIC”

Water-resistance     100 metres

Bracelet              S-shaped links, in black PVD coated steel

Price                   5550 Euro including VAT

References           CAZ1019.FT8027 – chronograph

                              WAZ1014.FT8027

Movement             Quartz

Case                    Diameter 43 mm, in brushed steel with black PVD coating

                            Brushed steel bezel with tachymeter scale and SENNA logo

                            Sapphire crystal

                            Steel crown and guards with black PVD coating at 3 o’clock

                            On the chrono version, brushed steel push-buttons with black PVD coating

                            at 2 o’clock and 4 o’clock

                            Steel screw-on case-back

Dial                      Opaline black dial

                            Black flange with 60-second scale

                            On the chrono version, 3 counters:

– Chronograph minute counter at 9 o’clock with black snailed ring and red lacquered hand

– Chronograph hour counter with 1/10 seconds at 6 o’clock with black snailed ring and red lacquered hand

– Black small seconds counter at 3 o’clock with red lacquered hand

Polished black indexes with white Super-LumiNova

Faceted, red lacquered hour and minute hands with white Super-LumiNova

Red lacquered small seconds hand

“TAG Heuer” logo at 12 o’clock

Date window at 3 o’clock and “TAG HEUER FORMULA 1” inscription at 6 o’clock

Water-resistance    200 metres

Bracelet                 Black and red S-shaped rubber links

       Brushed steel buckle

Price                     1500 Euro including VAT for the chronograph

                             1300 Euro including VAT for the three hand version

Find official showrooms on my.watchadvisor.com to try and have a look at the TAG Heuer Formula 1