Cookie Policy:
Last updated: March 2025
This Cookie Policy explains how WatchAdvisor (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website www.watchadvisor.com (the “Website”). By using our Website, you agree to the use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help us improve user experience, track usage, and enable certain functionalities such as login sessions and payment processing.
2. Types of Cookies We Use
A. Essential Cookies (Necessary for Site Functionality)
These cookies are required for the proper operation of our Website and cannot be disabled in our systems. They include:
- Authentication Cookies (e.g., wordpress_logged_in_*) – Keeps you logged into your account.
- Session Cookies (e.g., PHPSESSID) – Manages your browsing session.
- Security Cookies (e.g., wp_sec_*) – Ensures authentication and security.
- Payment Processing Cookies – Used by Stripe or PayPal to manage transactions.
B. Functional Cookies (Improving User Experience)
These cookies remember user preferences and enhance site functionality:
- Language Preference Cookies – Stores your preferred language.
- Membership Cookies – Tracks your access to exclusive content.
- Customization Cookies – Allows you to personalize your profile, including profile and background images.
C. Analytics & Performance Cookies
These cookies help us analyze site performance and user behavior:
- Google Analytics (_ga, _gid) – Tracks page views and interactions.
- Hotjar / Matomo – Analyses user interactions to improve design and usability.
D. Marketing & Advertising Cookies
These cookies are used for marketing and retargeting:
- Facebook Pixel – Helps with ad targeting on Facebook.
- Google Ads (_gads) – Tracks interactions with ads.
3. How to Manage Cookies
You can manage or disable cookies through:
- Your browser settings (Chrome, Firefox, Safari, Edge).
- Our cookie consent banner, where you can accept or reject non-essential cookies.
- Third-party tools like WordPress for controlling cookie settings.
4. Third-Party Cookies
Some cookies are placed by third-party services we use, such as:
- Stripe / PayPal (for payments).
- Google Analytics / Facebook Ads (for tracking and marketing).
These third parties have their own privacy policies governing their cookie usage.
5. Updates to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.
6. Contact Us
If you have any questions about this Cookie Policy, please contact us at:
WatchAdvisor AG
Email: msteger@watchadvisor.com