"WatchAdvisor is Another Innovative Step Towards the Digital Future of the Swiss Watch Industry"
"People ask me about the future of the Swiss watch industry. For me the answer is simple: we have to keep innovating and use innovation to inspire people, to cause excitement, to create emotions, to build dreams. People who are excited about our watches will want to own one. Of course we have product innovation like the red ceramic material of Hublot’s Unico Red Magic or the new oscillator in Zenith’s Defy Lab that became possible through a combination of new manufacturing technology and materials. But we also need to innovate how we relate to our customers. No doubt the internet is a tremendous opportunity for all of us. The younger generation is online and that is where we need to find them, educate them about watches and introduce them to Swiss watches. I like the idea that WatchAdvisor combines online research and content with the shops in the real world that can offer experience, exclusivity, and a human touch. With WatchAdvisor, retailers and boutiques can explore a new channel to reach out the online community that will help to build a bridge between the traditional sales channels and the online community. WatchAdvisor is another innovative step towards the digital future of the Swiss Watch industry."
President LVMH Watch Division, CEO TAG Heuer and Chairman Hublot
"WatchAdvisor is the perfect partner for building bridges between the information online and the personal experience in our shops"
Here at Embassy, we believe that luxury is a very personal experience. It stars with a person’s dreams and desires, but then there are their personal preferences, the need for certain amount of information and facts, the pleasure of receiving attention and service, and finally the daily enjoyment of some luxurious treat, e.g. a fine Swiss mechanical watch, which embodies all these aspects. Hence our motto “Making Luxury Personal Again”. While the stores - we have 3 EMBASSY stores and 3 monobrand boutiques in Switzerland as well as 3 client centres in China – are at the heart of the personal service and experience we provide, we are very aware of the opportunities the internet has to offer. We can now reach a wider community whose members are interested in fine watches, jewellery, art and antiques. We have partnered with WatchAdvisor to reach out to users who are interested in watches. WatchAdvisor’s stories, interviews, videos, the large database and the search functionalities make it easy to find brands and watches that you like. And then you are only a click away from finding our shops and starting a conversation with our service representatives who will arrange to show you the timepieces you are interested in. For us, WatchAdvisor is the perfect partner for digital marketing and for building a bridge between the wealth of information online and the personal experience offline, in our shops.
COO Embassy Jewel AG
"As part of our new corporate strategy for the KURZ jewellers, we are committed to leverage opportunities in digital marketing and have developed a new and modern website with inspiring blog posts. The strategy also includes cooperation with strong partners with high competence in the digital field around the topic of watches and watch retail. We have been watching the innovative activities of WatchAdvisor from the beginning and have decided to work with them. WatchAdvisor fulfills several needs at the same time: they refer interested users to our boutiques for in depth consultation and try&buy, they are building an impressive watch database and help the end customers to find their dream watch, and they also publish important news about jeweler KURZ and the industry. We greatly value WatchAdvisor's industry expertise. In addition, they are a trustworthy partner because they only work with official retailers. For KURZ, WatchAdvisor is therefore our first choice in digital."
CEO KURZ AG (Bucherer Group)