"WatchAdvisor is Another Innovative Step Towards the Digital Future of the Swiss Watch Industry"
"People ask me about the future of the Swiss watch industry. For me the answer is simple: we have to keep innovating and use innovation to inspire people, to cause excitement, to create emotions, to build dreams. People who are excited about our watches will want to own one. Of course we have product innovation like the red ceramic material of Hublot’s Unico Red Magic or the new oscillator in Zenith’s Defy Lab that became possible through a combination of new manufacturing technology and materials. But we also need to innovate how we relate to our customers. No doubt the internet is a tremendous opportunity for all of us. The younger generation is online and that is where we need to find them, educate them about watches and introduce them to Swiss watches. I like the idea that WatchAdvisor combines online research and content with the shops in the real world that can offer experience, exclusivity, and a human touch. With WatchAdvisor, retailers and boutiques can explore a new channel to reach out the online community that will help to build a bridge between the traditional sales channels and the online community. WatchAdvisor is another innovative step towards the digital future of the Swiss Watch industry."
President LVMH Watch Division, CEO TAG Heuer and Chairman Hublot
"As part of our new corporate strategy for the KURZ jewellers, we are committed to leverage opportunities in digital marketing and have developed a new and modern website with inspiring blog posts. The strategy also includes cooperation with strong partners with high competence in the digital field around the topic of watches and watch retail. We have been watching the innovative activities of WatchAdvisor from the beginning and have decided to work with them. WatchAdvisor fulfills several needs at the same time: they refer interested users to our boutiques for in depth consultation and try&buy, they are building an impressive watch database and help the end customers to find their dream watch, and they also publish important news about jeweler KURZ and the industry. We greatly value WatchAdvisor's industry expertise. In addition, they are a trustworthy partner because they only work with official retailers. For KURZ, WatchAdvisor is therefore our first choice in digital."
CEO KURZ AG (Bucherer Group)