Behind The Scenes – TAG Heuer

We just updated the watch database with TAG Heuer’s current collection of about 460 references.

We know TAG Heuer for their sporty collections around motor sports and aquatics. This sporty appeal and the attractive price range make the watches a popular choice for the younger generation.

TAG Heuer also combines the art of watchmaking with the Smartwatches of the Connected collection. Although the watches still stand pretty much side by side, it will be interesting to see how these separate segments develop and possibly start to intersect more and more in the future.

And finally, if you are tired of round watches, look no further. TAG Heuers Monaco watches offer a classic – some say iconic –  square look.

CAW2111.FC6183

In my personal opinion, TAG Heuer will always be connected to motor sport. This probably does not do their whole collection justice, but the Carrera collection, the Formula 1 and and the Moncao watches breath a lot of automotive DNA. That being said, the second largest collection, however, is the Aquaracer. 

TAG Heuers watches mostly play in a price range below CHF 5’000. A third of the references lies below CHF 2’000, and a forth each between 2’000 and 3’000 as well as 3’000 to CHF 5’000. 

For less than 1’000CHF, you will get a Formula 1 driven by a Swiss quartz movement. The most expensive reference is a Connected Modular  with a white gold case and several handful of diamonds on the bezel, the case, the lugs, the bracelets. If you should find yourself in a position where you are looking for a Smartwatch with a sparkle … here you have it. 

More than two thirds of the references are chronographs. They come in different varieties as the brand’s own movements HEUER 01, HEUER 02, and Caliber 1887 as well as various versions base on the widely known work horses from ETA and Selitta.

The typical materials for a TAG Heuer watch are steel, titanium. and ceramic. Having set this, there are some reference in rose or yellow gold and – as mentioned before – some references are adorned with diamonds. 

Also, a “typical” TAG Heuer sports a black dial, followed by blue, silver, anthracite, and white. 

Counting by references, a typical Tag Heuer is round (or nearly round). However, one of the brand’s most iconic pieces, the TAG Heuer Monaco (iconic as in “worn by Steve McQueen in the movie “Le Mans” … although I believe that was before my time) features a pleasing square case with 2 horizontally arranged counters for the chronograph minutes and the running seconds. If you are interested, Alexander also just published a short post about a Monaco special edition: click here to have a look.

Please let me know if your are missing references on the platform. Or if you find information that is wrong or missing. 

I also invite you to leave your comments and questions about the watches. Especially if you can share you own experiences with the watch. Your fellow community members will be grateful for your advice …

Enjoy the watches!

Olaf Eichstädt

Co-Founder

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145 watches in white gold, 90 in pink gold and 27 in yellow gold.

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If you ever wanted to own a unique A. Lange & Söhne, this is the watch you should look after…

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Sidarth's Watch Collection

Collector of the Month #1 – Sidarth Sondhi

We are very excited to share a new format on our blog with you guys: “Collector of the Month”

The “Collector of the Month” interview series is all about portraying watch collectors from our community. We believe that you, our community, have so many interesting stories to share in regards to your personal watch collections, that we thought we should build a place for these stories to come to life. And that’s exactly what we did with this new format.

From today onwards, every last Monday of each month, we will portray a watch collector and his or her answers to our 10 “Collector of the Month” questions. We hope you will enjoy it and please do share any kind of feedback or ideas you might have. Also, in case you would like to nominate someone or yourself as the next “Collector of the month”, then please feel free to email us at info@watchadvisor.com and we will see what we can do!

Without further ado, we would like to present you Sidarth Sondhi, our very first “Collector of the Month” – happy reading!