Alexander Linz


Alexander Linz

Journalist and writer

based in Vienna / Austria

I would call myself a typical watch aficionado. But, I had the opportunity to turn my hobby into my profession. This was more than 25 years ago … gives you the opportunity to follow my work when I travel to Switzerland, Germany or around the world to see a new watch, to discover a new development and when I meet the movers and shakers of this industry. Many of them have become close friends meanwhile, so I can offer you even more distinguished insights of the worldwide acting watch industry. I do invite you to discover the world of watches with me, with us and to take advantage of our unique database that helps you to find your favorite wristwatch.

You can listen, watch, enjoy and get the right advise how to buy your desired watch …




Latest posts

Baselworld 2017: Hublot Big Bang Unico GMT


Hublot is seen as a real high end luxury-brand and therefore accepted to play the role the brand plays. For many others Hublot is simply there expression of lifestyle and therefore their preferred way to wear a mechanical wristwatch. It is a known fact that tastes are different! I can hear some of you arguing already... Hey guys please stop! Hublot was and is always ahead of time, Hublot offers more Swiss Made than many other brands in the same price level.

Baselworld 2017: TAG Heuer Autavia Heuer 02 Chrono 42 mm


The Autavia Heuer 02 Chrono 42 mm 2017 model, which reflects the motor racing spirit of this era and the world of timekeeping, with its simple yet effective lines, is the result of the Autavia Cup, organised by TAG Heuer in 2016.

Collectors and TAG Heuer online followers were asked to choose their favourite model from a shortlist of 16 Autavia watches which had been released in the past, and to vote online. 

Baselworld 2017: Hamilton Intra-Matic 68 Auto Chrono


Keeping the 1960s-look as it was, this was a key request for the designers when they created the new Intra-Matic 68 Auto Chrono. 

1. The dial in particular stays true to the “reverse” panda face of the timepiece’s origins, and is circled by a white tachymeter scale. Black and white seems to be the overall theme of the watch, with the date on a dark background, a snowy white central chronograph seconds hand and black lacquered counter hands.

2. Vintage-feel pushers were placed on each side of the crown.

Baselworld 2017: Breitling Navitimer Rattrapante Calibre B03



With this development Breitling underlines once again its competence in developping in-house calibres. Split-seconds chronographs are manufactured in small series. Watchmakers have to perform a lengthy process of adjustment and rating by correcting the clearance of the split-seconds wheel and pinion, adapting the tension of the springs, adjusting the degree of penetration of the clamps ... 

Baselworld 2017: Tudor Black Bay Chronograph


A lot of pictures showing the new Tudor Black Bay Chronograph. What do you think?

I am impressed!

This chronograph looks good, is packed with finest watchmaking technology developed and manufactured from the little sister of Rolex and does not cost the world. The 41 mm steel case is waterproof up to 200 meters. The push-pieces and the crown are screwed. The watch is sold either with a leather- or a NATO-strap and a steel bracelet.




Baselworld 2017: Good afternoon from Basel!

Just a brief update ... I have arrived in Basel this morning and I already walked through the halls to see what has changed and who is new. Today there is still work in progress and you don´t have the impression, that tomorrow at noon the official press day will start.  Anyhow, I will start MY reporting about Baselworld 2017 tomorrow at 06:00. Every hour more content will got online. So be sure not to miss it!

Alexander Linz, the former Watch-Insider, now is the Watchadvisor


A year ago I joined the advisory board of 

The project has developed quickly and is now ready to start. More I got involved, more I liked what we did and achieved so far.

This is the reason I finally decided to end my cooperation with the Ebner-Publishing Group after more than 20 years and to end my work with the blog that I founded five years ago. 

I will from now on work and write for