Zenith embarked on the debut edition of LVMH Watch Week in Dubai with a new kind of innovation in its DEFY collection… E.g. the DEFY Midnight, a uniquely conceived line of women’s watches with a dreamy, cosmic touch. In addition, the new Elite collection redefines the codes of 21st century watchmaking for the ultimate in contemporary elegance and last but not least there is the A384 Revival chronograph …
Zenith CEO Julien Tornare told me: “I’m very grateful that Zenith is in Dubai for the first edition of LVMH Watch Week – DUBAI 2020, which I believe is the new international destination for the world of watchmaking. Glamorous and forward- thinking at the same time, Dubai is the perfect place to present an innovative collection of feminine watches. We are placing women’s watches at the forefront of the brand’s creative endeavors. But we weren’t content with making yet another ladies’ watch. With our newest models, it is the first time that Zenith has conceived women’s watches from the ground up”.
This is what Stéphane Bianchi CEO of LVMH Watchmaking Divison & CEO of of TAG Heuer and Jean-Christophe Babin, CEO of Bvlgari told me in Dubai: “We are delighted to introduce the LVMH watch week in Dubai and showcase the exceptional strength, creativity and innovation of the group’s watchmaking brands, Bvlgari, Hublot, TAG Heuer and Zenith. The four maisons are joining forces to present their 2020 product novelties and offer key international media, retail partners and clients a unique brand experience, in a new format that is a testament to the unparalleled sense of hospitality and service of the LVMH brands. Our ambition is for the LVMH watch week to be a significant business and image driver for our maisons this year, and a complement to other strategic brand moments such as Baselworld 2020.”
Please discover the first novelties 2020 that were presented this week in Dubai…
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