A total 400 wrist- and pocket-watches will be exhibited simultaneously in ten countries with ten specific themes.
The event will be launched as part of an initiative to reinforce and showcase TAG Heuer’s rich watchmaking history. Heritage has again become one of TAG Heuer’s four pillars of communication, along with sport, lifestyle and art/music.
You may enlarge the picture underneath to learn more about some of the watches being exposed in Geneva …
Each of the ten cities will have a specific theme within the exhibition:
Geneva – the major inventions
Paris – the classic Heuer watches
Munich – the military watches
Venice – cars and timekeeping
Dubai – sailing and diving
Hong Kong – cars and drivers
Sydney – multisport
Tokyo – design through history
Miami – design
Singapore – Formula 1
In the next days I should be able to also show you watches being exposed in other cities …