The Heuer Globetrotter exhibition – a sneak preview

Tomorrow TAG Heuer will launch the Heuer Globetrotter Exhibition at the TAG Heuer Boutique in Geneva together with Jack W. Heuer and Jean-Claude Biver at 17:30 CEST.

I parallel the Heuer Globetrotter exhibition will start around the world for two weeks.

Ten TAG Heuer boutiques across the world will each exhibit a themed collection featuring vintage Heuer models from the brands museum in La Chaux-de-Fonds, as well as pieces loaned by local watch-collectors.

This is an exclusive sneak preview of some of the watches you will be able to discover in Geneva from tomorrow onwards …

Heuer Autavia 1962

A total 400 wrist- and pocket-watches will be exhibited simultaneously in ten countries with ten specific themes.

The event will be launched as part of an initiative to reinforce and showcase TAG Heuer’s rich watchmaking history. Heritage has again become one of TAG Heuer’s four pillars of communication, along with sport, lifestyle and art/music.

You may enlarge the picture underneath to learn more about some of the watches being exposed in Geneva …

Each of the ten cities will have a specific theme within the exhibition:

Geneva – the major inventions

Paris – the classic Heuer watches

Munich – the military watches

Venice – cars and timekeeping

Dubai – sailing and diving

Hong Kong – cars and drivers

Sydney – multisport

Tokyo – design through history

Miami – design

Singapore – Formula 1

In the next days I should be able to also show you watches being exposed in other cities …

Related Posts

Phillips in association with Bacs & Russo presents 'The Crosthwaite & Gavin Collection: Exceptional Heuer Chronographs from the Jack Heuer Era' this November in Geneva

Talking to Aurel Bacs, the charismatic and successful auctioneer of Phillips in Association with Bacs & Russo

Yesterday in Geneva I had the enormous pleasure to talk to Aurel Bacs.

He will, starting tomorrow Saturday, auction during ‘The Phillips Geneva Watch Auction: SIX’inter alia ‘The Crosthwaite & Gavin Collection consisting of exceptional Heuer Chronographs from the Jack Heuer Era’. 

But my conversation with Aurel Bacs is split in two parts:

First we talked about the tremendous success Aurel had as an auctioneer with the Rolex Cosmograph Daytona that belonged to Paul Newman. The watch was auctioned a couple of days ago in New York for $17,752,500 / CHF 17,709,894 / € 15,228,095.

I asked Aurel what what was going on in his head at the moment when he auctioned this stunning chronograph and when the hammer went down.

Then we talked about other brands and their vintage watches that will probably perform well in one of the next Phillips auctions. You will hear some interesting names and be able to discover some unexpected type of watches.

In the second part of our conversation we talked about the Heuer Parade. 

This is the upcoming auction of the ‘The Crosthwaite & Gavin Collection consisting of exceptional Heuer Chronographs from the Jack Heuer Era’. There are some really amazing watches among the ones that will come under the hammer. 

You will also be able to discover all the Heuer vintage-chronographs from The Crosthwaite & Gavin Collection and to find the appropriate information each watch. I have uploaded pictures of all the watches …

I invite you to take some time and listen to our interesting conversation and to discover the Heuer vintage-chronographs. If you are into vintage watches it is even a must!

Blancpain Tribute to Fifty Fathoms MIL-SPEC

31 Baselworld 2017 novelties that really impressed me.

Why 31? That´s the number I counted when finishing my choice and putting the story together. 

Please do not expect a product listing of ticking superlatives here or a ranking of the most expensive / crazy watches.

What I will show you instead are watches that really impressed me – 31 in total. Either through their good and cool design, technical realization, impeccable quality and/or reasonable price. 

The watch brands featured are:

Blancpain, Breguet, Breitling, Bulgari, Certina, Chanel, Chopard, Frédérique Constant, Glashütte Original, H. Moser & Cie., Hamilton, Harry Winston, Hermès, Hublot, Longines, Mido, Nomos, Omega, Patek Philippe, Porsche Design, Rado, Rolex, TAG Heuer, Tudor and Zenith.   

TAG Heuer Autavia Heuer 02 Chrono 42 mm

Baselworld 2017: TAG Heuer Autavia Heuer 02 Chrono 42 mm

Authentic, cool and fair priced! Created and christened by Jack Heuer in 1962 the Autavia chronograph quickly became an iconic timepiece. The new Autavia Heuer 02 Chrono 42 mm is an authentic replica of an Autavia from 1963. What you get is the cool look from the 1960s paired with the newest watchmaking technology from 2017…

Jack Heuer wearing the new 2017 TAG Heuer Autavia Chronograph with the 7-row steel “Grains of rice” bracelet

Heuer advert from 1936

Presenting the Heuer Globetrotter exhibition

In two weeks from now, on September 15th, TAG Heuer will launch the Heuer Globetrotter Exhibition at the TAG Heuer Boutique in Geneva together with Jack W. Heuer and Jean-Claude Biver at 17:30 CEST.

Thereafter the Heuer Globetrotter exhibition will tour around the world for two weeks.

Ten TAG Heuer boutiques across the world will each exhibit a themed collection featuring vintage Heuer models from the brands museum in La Chaux-de-Fonds, as well as pieces loaned by local watch-collectors.