A. Lange & Söhne last week, in cooperation with Embassy ( www.embassy.ch/embassy-in-zuerich/ ), has opened its very first boutique in Switzerland in Zürich on the famous Bahnhofstrasse. With such an important step A. Lange & Söhne, together with a trusted partner, makes a big effort to get closer to its local Swiss customers.
Wilhelm Schmid, CEO A. Lange & Söhne, personally opened “his” first boutique in Switzerland and told why it took him so long to finally come to Switzerland. It’s interesting to hear what he answered…
Wilhelm recently was traveling a lot. Many efforts he is undertaking are to insure that a new and younger clientele will buy his watches. “It’s hard to convince someone who at first sight has no interest in watches to buy an A. Lange & Söhne, but its is essential that we find a way.”
Wilhelm will also unveil a very special “Lange 1”, limited to only 25 pieces.
So many good reasons to hear and see the video we taped in the boutique on the A. Lange & Söhne Bahnhofstrasse. Afterwards please post your comments and thoughts, I am more than happy to read them and to get back to you …
