Blue is the new black! Discover two new IWC Schaffhausen Portugieser
Blue is the new black!
Something I am aware of since a while, as many of you for sure have noticed before, and something I personally very much like and support.
Still I believe there are too many black dials out there, to many black straps and even to many entire black watches.
Blue is THE elegant alternative, a color that fits perfectly with a sporty-elegant wrist-watch.
IWC was a pioneer selling watches with a blue dial. The Schaffhausen based manufacturer started doing this 50 years ago.
It was Günter Blümlein who brought back the trend “blue” in the 1990s. At the time being all IWC watches with a platinum case had a blue dial.
Today I can show two IWC Portugieser that have never before been manufactured before in the combination of a blue dial and a stainless-steel case.