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The BREITLING Premier B01 Chronograph 42 is equipped with the in-house conceived and manufactured Calibre B01. As all Breitling watches it is an official certified chronometer. This is…
The Swiss watch-manufacturer Breitling currently is undergoing a strong rejuvenation process lead by its new CEO Georges Kern. The brand before was stuck in its niche. Breitling´s core business were extreme aviation and outdoor watches. Hardly anyone noticed that Breitling also had a few more moderate and lovelier watches in the collections.
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The Swiss watch-manufacturer Breitling currently is undergoing a strong rejuvenation process lead by its new CEO Georges Kern. The brand before was stuck in its niche. Breitling´s core business were extreme aviation and outdoor watches. Hardly anyone noticed that Breitling also had a few more moderate and lovelier watches in the collections.
Don’t miss this interview with Breitling CEO Georges Kern! Last week I had the chance to interview Georges in Zurich. As you know he turned everything upside down ……
This Breitling Chronoliner B04 chronograph vintage-style type in blue and not black (!) is a good example for a Breitling I would like to see more often in the future.
Do you agree if I write: We have recently seen to many all-black, martial, “military” watches from Breitling – too many watches for Special Forces & Co.
I think there is plenty of room for different colors / types, especial for more decent “lovelier” watches.
One simply needs to look back in the history of the brand and discover many fantastic and cool timepieces, that would perfectly fit into a new collection of Breitling …
Georges Kern, we are looking forward to discover your new ideas and watches.
I am sure you will not disappoint us!
I will start with “Just my two seconds” about Georges Kern.
You might have heard / read about the fact that Georges quit his job as one of the big, big bosses of Richmont to become the new CEO of Breitling.
Have you ever asked yourself why someone is doing this?
Being one of the most powerful managers in the watch-industry, quitting this position to become the CEO of only one relatively small company / brand?