TAG HEUER. A lively conversation with 27-year-old CEO Frédéric Arnault.

Frédéric Arnault, the 27-year-old son of LVMH CEO Bernard Arnault, became CEO of TAG Heuer in July 2020. The fourth child of Bernard Arnault graduated from the École Polytechnique in France. After an internship at Facebook’s AI division in New York, he joined TAG Heuer in September 2017, which was then led by Jean-Claude Biver.

Frédéric Arnault usually works from Tuesdays to Fridays in La Chaux-de-Fonds, where TAG Heuer’s headquarter is located. From Fridays to Tuesdays he is in Paris, where he has an office at the LVMH headquarters and at the TAG Heuer office which deals with connected watches.

Frédéric Arnault leads +/- 1,600 worldwide employees. The turnover of TAG Heuer is somewhere in-between 700 million to 900 million Euro. Since LVMH does not disclose numbers for individual brands these figures might be incorrect of course. But one thing is correct: Frédéric Arnault targets a turnover of one billion Euro per year.

It is the first time we speak to Frédéric Arnault. In our conversation we taped at Watches and Wonders in Geneva he describes his vision for the brand that was founded in 1860 by Edouard Heuer. Jack Heuer, the great-grandson of the founder, still is the honorary chairman of the company.

For more information about the history of TAG Heuer click here: https://en.wikipedia.org/wiki/TAG_Heuer