SIHH 2019: Talking watches with Panerai CEO Jean-Marc Pontroué

Jean-Marc took over Panerai after successfully working at Roger Dubuis (as CEO) and Montblanc (top management). I wanted to know how tricky it is to touch Panerai and if he wants to put his personal stamp on the iconic brand. Panerai will in the near future offer incredible adventures together with Mike Horn, Guillaume Néry and COMSUBIN when you buy one of the corresponding, limited watches. Smart! This is in my opinion the best way of emotionalising a product. are you curious? The I invite you to watch this video!