SIHH 2019: Talking watches with Baume & Mercier CEO Geoffroy Lefebvre

After being the Deputy CEO of Jaeger-LeCoultre Geoffroy was appointed to be the new CEO of Baume & Mercier. It is impressing how quick he literally inhaled the DNA of the brand and now works on bringing good ticking value for money to the markets. Especially the Baumatic is watch you guys should have a closer look on. Before starting our little chat we both had a Red Bull. That Austrian energy drink that day saved my life and really energised me… :-))