PIAGET 2021 Novelties Presented by CEO Chabi Nouri. The Motto is: Thin, thinner, thinnest!

@Piaget

Charming Piaget CEO Chabi Nouri invites you to watch this 4K-video where we present you the new watches 2021. We filmed them with a macro lens, so you may discover all details whilst listening to Chabi’s explanations. Enjoy the video!

We are also proud to have our partner Vontobel provide us with in-depth industry knowledge, featured in their latest “Swiss watch industry outlook”. You can find it here: https://bit.ly/3mw6WEN​​​​​

Piaget began making skeleton watches around 50 years ago, and their intricate and fascinating aesthetic soon attracted many high profile owners – not least the jazz trumpet legend Miles Davis, who regularly performed wearing a skeletonized and diamond-set Piaget. For the new gold-cased versions of the Piaget Polo Skeleton, the Maison has taken its already exquisite ultra-thin, self-winding movement – which measures a wafer-like 2.4 mm – and pared it down in order to place its key components at centre stage, allowing the world outside a glimpse of the tantalizing mechanical ballet that is more usually seen only by the watch maker. By using an off-centred oscillating weight that has been integrated within the mechanism (rather than being placed on top of it in conventional fashion), our design engineers have ensured the clearest possible view of the movement without compromising the quest for slimness of the movement and of the watch.

Piaget’s quest to make the most elegant wrist watches across a range of categories began in 1957 with the famous 9P calibre which, at the time, was among the thinnest hand-wound movements in existence. It was followed three years later by the record-breaking 12P calibre – then the thinnest self-winding movement in the world – after which Piaget consistently set “thinness” records throughout the next half-century for skeleton, diamond-set skeleton, date, automatic and manual winding chronograph watches. In 2018, Piaget stole the show at Geneva’s Salon International de la Haute Horlogerie (SIHH) with the prototype of the Altiplano Ultimate Concept. Now the Altiplano Ultimate Concept “Tribute to La Côte-aux-Fées” will become available for a happy few in 2020.

The name “Altiplano” as we know it today, was introduced in 1998 to describe an ongoing line of ultra-thin and superbly elegant designs – the latest of which is the Altiplano Origin 35 mm. The Altiplano is a region of south-eastern Peru and western Bolivia which is renowned for being very flat. Piaget chose this name to encompass the thinness of its watches.

About PIAGET …
Piaget epitomizes daring creativity – a quality that has continued to permeate through the Maison since its beginnings in 1874. From his first workshop in La Côte-aux-Fées, Georges-Edouard Piaget devoted himself to crafting high-precision movements in a feat that formed the very foundations of our pioneering name. In the late 1950s, Piaget unveiled the ultra-thin movements that would later become the Maison’s trademark and the cornerstone of the Altiplano collection. As a true innovator of the watch and jewellery world, Piaget strongly believed in creativity and artistic values. It is within the walls of our “Ateliers de l’Extraordinaire” where master artisans continue to harness rare skills that have been preserved and perfected from generation to generation, transforming gold, stones and precious gems into dazzling works of art. Through its pursuit of masterful craftsmanship, the Maison has created emblems of daring excellence channeled into its collections including Piaget Altiplano, Piaget Polo, Limelight Gala, Possession, Sunlight, Piaget Rose and Extremely Piaget.