PARMIGIANI Fleurier. Case & Dial Making. Tour d’Horizon! Video 2 out of 4.

@Parmigiani Fleurier
This is the second of four 4K-videos of a tour d’horizon at Parmigiani Fleurier showing you “Les Artisans Bo├«tiers” (https://www.labsa.ch) where the Parmigiani cases are made and “Quadrance & Habillage” (http://www.quadrance.ch) where the Parmigiani dials are made. We hope you already watched the first video and enjoyed it. Interesting: initially we planed “only” three videos, but after visiting all the manufacturing sites of Parmigiani last week we know this won’t be enough. Good for you guys, you will be more than amazed! Parmigiani is a brand that is completely under the radar, totally underestimated and only known to connoisseurs. A watch from Parmigiani Fleurier does not show off! A Parmigiani Fleurier is unagitated, decent luxury. Its owner is aware of what’s behind, it is him who tells the story…
Parmigiani Fleurier’s new CEO is Guido Terreni is so passionate. Of course we all know him… Guido was in charge of the Bvlgari watch department before. You will find several videos on our channel showing him in this role. Now at Parmigiani Fleurier Guido wants to push the limits and has a clear vision for the brands future.
That’s what Guido told me before we started taping these videos: “Alexander, we aspire to appeal to the purists of tomorrow seeking for a personal hedonistic pleasure. A cultural elite, savvy in watchmaking who appreciate heritage, superior craft and has a strong sense of style and refinement. We want to create a contemporary ‘minimal-rich’ style, defined by pure & simple design choices, that can be crafted only by mastering the highest skills in watchmaking. We want to push technical innovation, with the ambition to achieve ‘world premiere’ titles in the future.”

As mentioned above this is the second video of four… don’t miss the other ones … we filmed at Parmigiani Fleurier and discovered what’s behind … we can’t wait showing all the videos …