Panerai watches are a natural blend of Italian design, Swiss technology and passion for the sea. Panerai also stands for innovation and for thinking out of the box. Topic number one now is sustainability. Last year Panerai presented its first watch made out of recycled steel and was very much criticized for doing this. Only one year later an entire collection of recycled steel watches “eSteel” is presented and in a few years all Panerai watches will be made out recycled steel. In this context, CEO Jean-Marc Pontroué would like to see many competitors copying him and follow that clear commitment of sustainable/future manufacturing. In this straight talk I confronted Jean-Marc with the criticism coming from you last year. You will be surprised what he has to say. We also talked about the ongoing partnership wit Luna Rossa / Prada / Pirelli https://www.lunarossachallenge.com and the upcoming events linked to buying one of the very limited watches Panerai every year releases.
These are twenty-two minutes of insights with CEO Jean-Marc Pontroué I invite you to watch…
Have fun!
