Omega launches its first e-commerce platform
I say, this is something that would have been denied a year ago … But times change and the demand to buy online is growing rapidly.
“The arrival of e-commerce is an important moment for Omega”, the brand communicated. “Until now, customers relied only on location-based boutiques when buying straight from the brand. Now, customers in the United States will be able to browse and buy from wherever they are connected.”
Of course Omega will continue to develop its global network of boutiques, which are still considered to be an important part of the shopping experience. However, the rollout of e-commerce will add yet another dimension which fulfils the needs of consumers.
Although the United States has been chosen as the launch market for Omega´s online sales, the brand expects that more countries will follow in the near future.
Challenging times are coming …
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