RADO True Thinline designed by Inma Bermudez, Flora Miranda & Evgenia Miro

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RADO True Thinline designed by Inma Bermudez, Flora Miranda & Evgenia Miro

Thu, 06/20/2019 - 12:03
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Rado is continuing its design collaboration with renowned designers from around the world. I now have the pleasure to unveil these watches together with Hakim El Kadiri, Rado's Vice President ...

 

As a true key player on the international design stage the in Lengau in Switzerland based Swatch Group manufacturer Rado once again continues to push the boundaries in pioneering design. This time working with Inma Bermudez, Flora Miranda & Evgenia Miro to bring new ideas, fresh perspectives and individual style to Rado’s timepieces.

 

Inma Bermudez, Flora Miranda & Evgenia Miro are focusing on the contemporary True Thinline collection.

 

INMA BERMUDEZ

Spanish industrial designer Inma Bermudez is best known for bringing new life to everyday objects including tableware, lighting and bathroom products. Rado has worked with Inma to create a watch using signature Rado materials in a design that reflects her work with porcelain. The result is a thoroughly fresh and modern jewelry piece. Combining facetted sapphire crystal, a signature Rado material since 1962, cut to look like an enormous diamond with a textured relief dial, Inma Bermudez’s True Thinline Gem uses a unique play of light reflection and refraction to create the illusion of depth and thickness.

 

FLORA MIRANDA

Austrian-born Belgian-based fashion designer Flora Miranda won the Rado Star Prize Austria in 2017.  Since then, she has continued to develop her unique aesthetic, which focuses on the human being, the body, senses and perception performing in an actual or virtual reality. She embraces experimentation and explores techniques that are detached from design tradition or history. She is the first Rado Star Prize winner to design a watch for Rado. Using her True Thinline as a blank canvas for self-expression, Flora created the dream-like Deep Web.

 

EVGENIA MIRO

Russian artist and designer Evgenia Miro is a graduate of the St. Petersburg Academy of Fine Arts and is known for her work with colour and symbolism. One of the key themes in her work is time, and Rado has worked with Evgenia to apply her unique vision and traditional motifs to the light, modern True Thinline collection. Rado has created Evgenia Miro’s True Thinline My Bird in high-tech ceramic, using the opulent blue often seen in her work.

 

Please use the comment section just here underneath and let me know what you think and/or ask me any question you want. I am curious to read your comments...

 

And yes, I know the light was not ideal when filming the watches, so wie decided to choose a light that at least would show the watches as they are. And I can assure you they look 1:1 in the video. Hakim and I instead look a little sick ... But never mind, its not about us, but the True Thinline watches ...

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