Baselworld 2019: Why the Zenith El Primero calibre survived when the quartz crisis hit Switzerland

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Baselworld 2019: Why the Zenith El Primero calibre survived when the quartz crisis hit Switzerland

Thu, 03/21/2019 - 14:21
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The Zenith El Primero calibre was presented 50 years ago.

HAPPY BIRTHDAY!

But only a few years later the very first automatic chronographs calibre measuring the 1/10th of a second should disappear again...

This is a very, very emotional video telling you the story why the legendary Zenith El Primero calibre survived when the quartz crisis hit Switzerland. The American owner of Zenith at the the time gave order to destroy all the tooling and components to manufacture the legendary El Primero calibre. But there was one guy at Zenith who said NO! NEVER! Charles Vermot and his brother started hiding everything in the attic of the manufacturing building...

Take some time and see this absolutely emotional video and discover this amazing story. A story that could have been written for a Hollywood block buster...

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