The Swiss watchband Carl F. Bucherer is still very much underestimated and often just seen as logo-on-the-wrist-multiplicator for Bucherer. Why? The name Bucherer is more known for being the biggest Swiss, worldwide acting retailer and not a manufacturer of in-house calibres and mechanical wristwatches. By watching two videos you should get a better impression what Carl F. Bucherer is able to do. In this video I talk to Samir Merdanovic, Head of Manufacture Movement & Customer Service and in the other video to Sascha Moeri, CEO of Carl F. Bucherer. So I recommend you to watch both videos, this one with Samir and the other one wit Sascha, taped in Basel during Baselworld 2019. Did you get curious? To further tease you here are some facts about the brand being based in Luzern in Switzerland: Carl F. Bucherer is one of the few Swiss watch manufacturers that is still owned by its founding family. The brand was founded by Carl Friedrich Bucherer in 1888. The Carl F. Bucherer brand is deeply rooted in the cosmopolitan spirit of Luzern, and this is reflected in powerful brand imagery, with images in minimalistic gold that tell the brand’s success story set against the baroque heritage of its hometown. This has been the setting for the creation of Carl F. Bucherer’s luxurious products and sophisticated designs for 130 years. The claim “Made of Lucerne” perfectly captures the essence of the brand, which epitomizes the finest Swiss watchmaking expertise with exquisite design and groundbreaking technological innovation. Why so much of Luzern here? I invite you to watch the video!