Six designers take on the Rado True ...
Rado has joined forces with in-demand American interior designer Sam Amoia – with glittering results. The new True Blaze features Amoia’s signature style housed in one of Rado’s most sought-after watch designs.
Rado True Blaze designed by Sam Amoia
Limited to 1001 pieces, the Rado True Blaze is a celebration of glitz and glamour. Housed in a 40 mm plasma high-tech ceramic case, the watch evokes a disco ball feeling on the wrist. The dial looks as though it were completely covered in a layer of silvery metallic slivers, giving the appearance of a glittery explosion. Despite this ostentatious element, the watch maintains a minimalist feel thanks to the unique placement of the gold-coloured logo and indexes: They are metallized directly on the underside of the glass, allowing them to float above the dial and creating an airy, spacious aesthetic.
All Rado True watches presented here are powered by the ETA C07.611 Swiss automatic movement with 80 hours of power reserve.
Sam Amoia: "I wanted to create a simple but innovative piece. Something that reflects my aesthetic and personal design philosophy. The result is an understated and innovative piece. Not of the traditional canon of watches but something more interesting and special, yet simple and timeless."
Samuel Amoia has been named by Vogue as “one of the Young Interior Designers to watch” and has most recently received the “Rising Talent” award from the prestigious Parisian Maison & Objet fair. A former model with the Ford agency, Amoia got his start in design working with top interior designer Stephen Sills. After the success of his interior design practice, he launched his furniture art practice, AMOIA Studio, with his youngest brother. The groundbreaking studio produces a collaborative line of sculptural furniture made with natural materials, minerals, and a unique casting process.
The watch features a special engraving on the case back: LIMITED EDITION ONE OUT OF 1001 SAMUEL AMOIA