Baume & Mercier teams up with Indian Motorcycle, "America’s First Motorcycle Company"

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Baume & Mercier teams up with Indian Motorcycle, "America’s First Motorcycle Company"

Sun, 08/13/2017 - 18:25
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Baume & Mercier and Indian Motorcycle, "America’s First Motorcycle Company" today announced an exclusive partnership. 

It will be Baume & Mercier´s second promising partnership with an American legend after Shelby Cobra.

The motto is: Emotionalize your product!

Well done Baume & Mercier!   




“We are very proud and honored to partner with Indian Motorcycle,” Alain Zimmermann, CEO of Baume & Mercier (left), told me. “Our agreement is cherished by our common pursuit of perfection, quality and craftsmanship, translated all in iconic design and contemporary esthetic. Our brands have both strong-shared values and exude exceptional spirit.”

Vice President, Indian Motorcycle EMEA, Grant Bester (right) commented, “The core values that both Baume & Mercier and Indian Motorcycle share are intrinsically aligned, thanks to the dedication that delivers iconic products combining craftsmanship and state-of-the-art technologies. We are delighted to reach this agreement with one of the world’s greatest watchmakers and believe this cooperation will bring great opportunities to both brands with wider exposure in new areas.”


Alain Zimmermann & Grant Bester


In this promising collaboration, Baume & Mercier and Indian Motorcycle Company will capture the iconic spirit and translate it into a series of limited edition watches paying tribute to Indian Motorcycle’s iconic history, and which will be revealed later this year. Each design is enriched with exceptional details and will please watch enthusiasts and moto aficionados seeking uniqueness.

I am convinced that the watches will be as attractive as the the ones done together with Shelby Cobra!


Indian Motorcycle Company is "America’s First Motorcycle Company".

Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts.

Today that heritage and passion is reignited under new brand stewardship.

To learn more, visit







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