In Conversation

A watch made the old way—no CNC, no CAD, no computers. In this 4K WatchAdvisor deep dive, we explore Naissance d’une Montre 3 (NM3) and sit down with the project’s mastermind Karl-Friedrich Scheufele (Co-President of Chopard and owner of Chronométrie Ferdinand Berthoud). He explains why NM3 was created to preserve pre-digital haute horlogerie: every component conceived, fabricated, decorated, and assembled using conventional bench tools only.
On camera we show the craft and the ideas behind NM3:
Analog-only creation — traditional tools at every stage; zero CNC / zero computer aid.
Fusee-and-chain constant force, pillar architecture, and a precision-driven ethos inspired by historic Berthoud chronometers.
Thermally-compensated split bi-metal (Guillaume) balance and hand-finished details throughout.
Extremely limited presentation (11 pieces) and a library-style case that underlines the project’s educational mission.
If you care about how watches are made—not just what they are—this is NM3 through the eyes of its creator and the watchmakers who built it entirely by hand.

#WatchAdvisor #wherethewatchesarethestars #FerdinandBerthoud #KarlFriedrichScheufele #Chopard #NaissanceduneMontre #NM3 #HauteHorlogerie #HandMade #NoCNC #TraditionalWatchmaking #FuseeChain #GuillaumeBalance #SwissWatches #Horology

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ANALOG ONLY: how Ferdinand Berthoud built NM3 by hand — with Karl-Friedrich Scheufele

September 10, 2025 1:48 pm

Guido Terreni, CEO of Parmigiani Fleurier, is reshaping the very definition of luxury. In this WatchAdvisor interview, he introduces the concept of “private luxury” — a refined, discreet, and no-show-off approach to elegance that speaks to true connoisseurs.
Since taking the lead at Parmigiani, Terreni has transformed the Maison into one of the most admired names in Haute Horlogerie, celebrated for its clean design language, uncompromising craftsmanship, and timeless vision. He explains how Parmigiani is redefining luxury by moving beyond ostentation and focusing instead on exclusivity, refinement, and authenticity.
Discover Guido Terreni’s creative philosophy, Parmigiani’s unique role in modern Haute Horlogerie, and why collectors are embracing this new vision of private luxury.

#WatchAdvisor #wherethewatchesarethestars #Parmigiani #GuidoTerreni #ParmigianiFleurier #LuxuryWatches #SwissWatches #HauteHorlogerie #WatchCollectors #WatchInterview #WatchIndustry #RedefiningLuxury #PrivateLuxury #WatchmakingExcellence #CreativeWatchmaking #horology

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Guido Terreni on Private Luxury – How Parmigiani Fleurier Redefines True Elegance | WatchAdvisor

August 29, 2025 11:37 am

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Cartier: The Icon of Style – Pierre Rainero on Heritage, Design & Timeless Success | WatchAdvisor

August 15, 2025 10:13 am

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A. Lange & Söhne CEO Wilhelm Schmid – Our Traditional Talk at Watches & Wonders | WatchAdvisor

July 11, 2025 2:23 pm

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Julien Tornare on Hublot’s Future as New CEO – Strategy, Style & Repositioning | WatchAdvisor

June 20, 2025 8:44 pm

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PANERAI LUMINOR MARINA 2025 - First Interview With NEW CEO Emmanuel Perrin I WatchAdvisor

May 28, 2025 3:10 pm

#ALangeSohne #MinuteRepeaterPerpetual #wherethewatchesarethestars @alangesoehne
Experience the pinnacle of German watchmaking with WatchAdvisor as we unveil the new A. Lange & Söhne Minute Repeater Perpetual - a true masterpiece of Haute Horlogerie. Discover how the extraordinary developer team, led by the passionate and innovative Anthony de Haas (Director of Product Development), has pushed the boundaries of mechanical art by combining a minute repeater and perpetual calendar in a single, breathtaking and super thin timepiece.

Anthony de Haas and his talented team at A. Lange & Söhne are renowned for their relentless pursuit of perfection, technical creativity, and uncompromising Saxon craftsmanship. Every detail, every chime, and every complication is a testament to their expertise and dedication. On WatchAdvisor, we dive deep into their creative process, the challenges they overcame, and the exceptional results of their teamwork and vision.

Join us to discover the passion, precision, and innovative spirit that make A. Lange & Söhne - and its people - leaders in Saxon watchmaking excellence.

#WatchAdvisor #AnthonyDeHaas #WatchmakingTeam #HauteHorlogerie #GermanWatchmaking #LuxuryWatches #Glashutte #WatchmakingExcellence #PerpetualCalendar #MinuteRepeater #InHouseMovements #MechanicalWatches #Horology #WatchCollectors

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A. Lange & Söhne Minute Repeater Perpetual – Pure Saxon Watchmaking Excellence | WatchAdvisor

May 16, 2025 9:22 am

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Talking with JEAN-CHRISTOPHE BABIN, CEO Bulgari, about the next world record: the ULTRA TOURBILLON

May 10, 2025 6:04 pm

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WELCOME BACK JÉRÔME! Jérôme Lambert is again serving as CEO of Jaeger-LeCoultre...

May 8, 2025 5:54 pm

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Talking to Niels Eggerding. CEO Frédérique Constant & Alpina. Affordable luxury at its best.

May 1, 2025 5:19 pm

#hermes #birkinbag #watchesandwonders2025 @hermes
In Geneva at watches and Wonders 2025 we again met Guillaume des Seynes to talk about watches. Guillaume is member of the Hermès family and the mastermind behind the watch business. With meanwhile more than 500 million Euro turnover the Hermès watchmaking division ranks among the big players of the industry. Chapeau!

#wherethewatchesarethestars

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Talking to Guillaume de Seynes, Member of the Hermès Family & the Mastermind of Watches.

April 28, 2025 6:24 pm

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ZENITH Celebrates its 160th Anniversary. CEO Benoît de Clerck Presents Four Limited Watches.

April 8, 2025 6:11 pm

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H. Moser & Cie. Pop Collection. The brands own and unique take on Haute Horlogerie.

April 5, 2025 5:18 pm

#jaegerlecoultre #jaegerlecoultrereverso #watchesandwonders2025 #wherethewatchesarethestars @jaegerlecoultre

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Welcome Back Jérôme! Talking to Jérôme Lambert, the "old" and new CEO of Jaeger-LeCoultre.

March 31, 2025 4:21 pm

#chopard #millemiglia #wherethewatchesarethestars @chopard
I have known Karl-Friedrich Scheufele for around 30 years. Outstanding personalities like Mr Scheufele are rare in the watch industry today. All too often, positions of power in the watch industry are occupied by managers who don't really have any interest in watches. For them, it's just another step in their career; if they've recently managed a company in a completely different industry, they're naturally instantly watch experts.
Karl-Friedrich Scheufele is a watch enthusiast through and through, and he also has an eye for beauty and value. With the Chopard, L.U.Chopard and Ferdinand Berthoud brands, he is creating timepieces for generations to come, not short-lived luxury consumer goods.
We invite you to watch this interview we taped with him.
Enjoy and please share your thoughts in the comment section here underneath...

#ChronométrieFerdinandBerthoud #LUChopard #LUC

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Karl-Friedrich Scheufele, Co-President of Chopard is a Successful Triathlete. Find out more...

February 9, 2025 6:17 pm

$#alangesohne #chronographwatch #watchesandwonders2024 @alangesoehne Shortly before the transition to the new millennium, the A. LANGE & SÖHNE DATOGRAPH launched at the Basel trade show gave watchmaking new impetus. This masterpiece, developed under the auspices of Günter Blümlein, the visionary entrepreneur and strategist, was the first A. Lange & Söhne chronograph after the renaissance of the brand in 1990 and placed the manufacture at the cutting edge: with the ability of chronographs to measure the duration of events with an accuracy of a fraction of a second, they were once again among the most coveted watch models. Additionally, for the first time, the L951.1 calibre was equipped with the typical Lange outsize date. Following the successful launch of the first collection in October 1994, the development of a chronograph calibre was right at the top of the Glashütte manufacture’s priority list ‒ after all, watches with a chronograph function boasted a long-standing tradition at A. Lange & Söhne. As early as 1868, the founder of Saxon precision watchmaking Ferdinand Adolph Lange introduced his first chronograph, equipped with a noteworthy technical advancement: it had one single button for starting and stopping the chronograph hand as well as resetting it to zero. And the newly developed A. Lange & Söhne Datograph calibre L951.1 was intended to do the innovative ambition of the manufacture justice. With its classic column-wheel transmission, precisely jumping minute counter and flyback function, the A. Lange & Söhne Datograph showcases refined functionality: it is an impressive example of Walter Lange’s guiding principle “to build watches that are among the world’s best”. Since the re-establishment, the manufacture has set its own benchmarks with currently 72 movements developed and crafted in-house. Right from the start, in 1999, the A. Lange & Söhne Datograph was a particularly lucid expression of this aspiration. The Lange engineers succeeded in endowing the watch with a one-of-a-kind face: the typical Lange outsize date, the two light-coloured subsidiary dials for the small seconds and the minute counter were moved downwards slightly to form an equilateral triangle; they contrast crisply with the black dial. The characteristic appearance corresponds with Günter Blümlein’s vision: “From the beginning, it was important for us to create watches whose sleek, classic appearance is an expression of supreme modernity.” Anthony de Haas, Director of Product Development elucidates: “With its combination of functionality and design, perfectly balanced down to the smallest details, the DATOGRAPH holds its ground as a reference for a consummate chronograph, even 25 years after its debut. When looking at the dial, and in particular through the sapphire-crystal caseback that showcases the micromechanical orchestration of all significant sequences and functions in all their beauty, it quickly becomes apparent why the DATOGRAPH is not only the dream come true of many watch aficionados but also of watchmakers.” Since the widely acclaimed premiere of the A. Lange & Söhne Datograph, the watch manufacture consistently expanded its expertise in the field of chronograph construction and, to date, developed a total of 13 trail-blazing models with a chronograph function. With the DOUBLE SPLIT launched in 2004, A. Lange & Söhne built a chronograph equipped with a double rattrapante ‒ a first in the history of precision watchmaking. The second minute counter extended the range of intermediate measurements from 60 seconds to 30 minutes. The TRIPLE SPLIT, which made its debut in 2018, represents the current pinnacle in the development of the sophisticated rattrapante function. Thanks to the addition of a third hand pair, the span of intermediate measurements can be extended to a maximum of twelve hours. Both timepieces are currently still unique in the realm of precision watchmaking. Launched in 2023, the ODYSSEUS CHRONOGRAPH is the result of a different innovative concept devised by the manufacture. It is endowed with the first self-winding chronograph movement by Lange. Its groundbreaking and dynamic function that resets the chronograph hands to zero once again exemplifies that A. Lange & Söhne follows its very own path in advancing fine watchmaking. The presentation of further A. Lange & Söhne Datograph models during the past 25 years is testimony to this ambition as well. Horological highlights include the DATOGRAPH PERPETUAL launched in 2006 ‒ it combines a flyback chronograph with a perpetual calendar. This distinctive watch displays the date, day of week, month, leap year and the moon phase: it also boasts a day/night indication. In 2012, A. Lange & Söhne raised the technical performance to a new level: the DATOGRAPH UP/DOWN impresses with an increased power reserve of 60 hours, a power-reserve indicator at 6 o’clock and an oscillation system developed in-house. #wherethewatchesarethestars$

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A. Lange & Söhne Datograph... THE MOST BEAUTIFUL CHRONOGRAPH is celebrating its 25th anniversary...

November 26, 2024 1:39 pm

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PARMIGIANI Fleurier CEO Guido Terreni gives us an impressive lesson in style and horology.

September 7, 2024 11:17 am

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BOVET 1822. Behind the Scenes with Pascal & Keith. 95% in-house! Hard to believe...

August 1, 2024 3:22 pm

#hermes #luxurywatches #watchesandwonders2024 @hermes
Guillaume de Seynes, Executive Vice-President Manufacturing Division and Equity Investments. Born in 1957, Guillaume de Seynes is a great-grandson of Émile Hermès (1871-1951) and a sixth-generation member of the Hermès family. A graduate of Essec Business School, he started his career with Lacoste before moving to Champagne Mumm, and then Champagne Henriot where he was appointed commercial director. He joined Hermès in 1997 as international sales and marketing director of La Montre Hermès SA in Bienne, Switzerland, before becoming its managing director in 1999. In 2005 he joined Hermès’ executive committee, and in 2006 was appointed executive vice-president of Hermès International, then in 2011 executive vice-president of the group’s manufacturing division and equity investments.

Hermès meanwhile generates a turnover of nearly 600 Million Euro with watches and is among the fastest and successful growing watch brands in Switzerland.

Curious to learn more about Hermès? https://www.hermes.com/us/en/content/271366-six-generations-of-artisans/

#wherethewatchesarethestars

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Hermès. Talking to Guillaume de Seynes, Executive Vice-President. Hermès + Watches = Success.

July 7, 2024 6:35 pm

#watchesandwonders2024 #tagheuer #tagheuercarrera @tagheuer @watchesandwondersofficial
TAG HEUER MONACO SPLIT-SECONDS CHRONOGRAPH. TAG Heuer reignites its Haute Horlogerie d’Avant-Garde with the new TAG Heuer Monaco Split-Seconds Chronograph, a striking fusion of tradition and innovation. A vibrant tribute to the original 1969 model, this incredible timepiece features the highly sophisticated rattrapante chronograph complication, now encased in a modern reinterpretation of the TAG Heuer Monaco’s iconic square design.

TAG HEUER CARRERA CHRONOGRAPH. The release of the TAG Heuer Carrera Chronograph redefines the iconic Carrera collection, drawing inspiration from Jack Heuer's 7753 SN design. With a sleek panda dial and modern touches, including a 39mm steel case and Heuer 02 movement, it seamlessly blends vintage charm with contemporary elegance. The addition of a steel bracelet option - the first on the redesigned Carrera collection - extends the Carrera legacy, reflecting TAG Heuer's commitment to innovation while honoring its rich heritage.

TAG HEUER CARRERA CHRONOGRAPH SKIPPER. TAG Heuer brings out its new TAG Heuer Carrera Chronograph Skipper crafted from 18K 5N rose gold. Retaining the iconic 'glassbox' design and housing the in-house Heuer 02 (ref. TH20-06), this luxurious timepiece combines sophistication with functionality for regatta timing. Inspired by the historic Skipper Reference 7754, it features a sea-blue dial with contrasting sub-dials, reminiscing on TAG Heuer's maritime heritage, while a transparent case back and blue textile strap add a modern touch.

#wherethewatchesarethestars

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TAG HEUER Watches Presented by New CEO Julian Tornare at Watches and Wonders 2024.

May 2, 2024 1:47 pm

$#panerai #lunarossa #watchesandwonders2024 @PaneraiOfficial @watchesandwondersofficial PANERAI Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech. Becoming the Official Sponsor of Luna Rossa Prada Pirelli for the first time in 2019, it was during the 36th America’s Cup presented by Prada, held in the Hauraki Gulf of Auckland in 2021, that Panerai culminated its nautical ties with the sailing team. This partnership emerged naturally for a brand like Panerai that makes performance and technological innovation its distinctive flags. Over these six years of cherished partnership, Panerai has relentlessly developed collections of technical watches, one for each year of preparation in the run-up to the ultimate challenge, either drawing inspiration from the technologies and materials used in the America’s Cup or from the insights and needs of the Luna Rossa Prada Pirelli team. The release represents a strategic alliance of high performance and cutting-edge technology in the shape of a new innovative material, Ti-CeramitechTM, mirroring the ethos of the Luna Rossa Prada Pirelli team at the apex of sailing competition. The 44mm Ti-CeramitechTM case, is inspired by a material and process originally used in high-performance competitive environments. The innovative use of ceramic-coated materials, developed through the high-demand, high-tech sailing world of Luna Rossa, represents an example of how cutting-edge technology and materials science can elevate performance in sport environments. This process, particularly the ceramization of steel parts to significantly reduce friction, enhances the efficiency and speed of racing boats and was a source of inspiration for Panerai. Through seven years of meticulous research and development, Panerai has filed a patent application for a titanium ceramization process through Electrolytic Plasma Oxidation able to achieve a very distinctive hue of blue. This process transforms the titanium alloy surface into a dense ceramic layer, and the specific choice of elements used, combined with the electrolyte composition, allowed for the creation of the watch’s peculiar and striking blue color, a shade inspired by the open seas. The technique yields a significantly enhanced hardness, and the resultant case is 44% lighter than steel yet has fracture toughness ten times higher than traditional ceramic. A material that can withstand high pressure, and very high thermal stress, it is an ode to the Panerai’s pursuit of creating reliable innovative instruments. At the heart of the Submersible QuarantaQuattro Luna Rossa Ti-CeramitechTM is the automatic P.900, a caliber renowned for its reliability with a 3-day power reserve. The P.900 is an automatic caliber that integrates expansive function within the confines of remarkably streamlined proportions. It measures twelve 1⁄2 lignes (28 mm) in diameter and is only 4.2 mm thick. The energy necessary to accumulate a power reserve of three days is delivered by a bidirectional oscillating weight and stored in a single barrel. Its balance wheel, oscillating at a frequency of 28,800 vibrations per hour, is securely fixed in position by a balance cock. The caliber is equipped with a stop-second function that enables precise time setting. The bezel, like the case, reflects the advanced pursuits of the Maison’s manufacture. Machined titanium is ceramized and then meticulously reworked to reveal the metal beneath at strategic points, creating an eye-catching contrast of materials, punctuating the crown and its protecting lever, the edge and indexes of the bezel, the back-case, and the trapezoidal pin buckle. The blue shade resulting from the ceramization process is so distinctive that it prompted the development of a bespoke color for the accompanying straps, further accentuating the watch’s singular character. Water resistant up to 50 bar (~500 meters), these watches have been rigorously tested, subjecting them to a pressure up to 25% greater than the guaranteed water resistance value to ensure they exceed Panerai’s stringent standards. The improved value is a significant milestone in a domain deeply intertwined with Panerai’s heritage that has consistently made the Maison a preferred choice. #wherethewatchesarethestars$

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PANERAI Submersible QuarantaQuattro Luna Rossa Ti-Ceramitech presented at Watches and Wonders 2024.

April 12, 2024 4:05 pm

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HERMÈS Cut watches presented at Watches And Wonders 2024 by Creative Director Philippe Delhotal.

April 9, 2024 7:30 am