On the occasion of the launch of the the Rado “True Thinline Les Couleurs Le Corbusier” collection I talked to Matthias Breschan, the CEO of Rado.
Matthias told me: “Alexander, we are proud to launch our latest collection of full high-tech ceramic watches which pay tribute to a true legend of design. The ‘True Thinline Les Couleurs Le Corbusier’ celebrates the work of the pioneering and visionary architect in a truly unique collection. Le Corbusier is also widely remembered for his groundbreaking theory of color, which led to the development of an architectural color palette. It offers 63 shades that Le Corbusier created in two separate collections which he arranged into nine groups.We have used all the expertise we’ve gained during more than 30 years of working with high-tech ceramic to create watches in nine Architectural Polychromy colors. Only Rado is able to make these exact colors and we are proud to produce them in our signature high-tech ceramic. Vibrant, velvety, balanced, bold, powerful, expressive, luminous, impressive and pure, the ‘True Thinline Les Couleurs Le Corbusier’ watches are produced in limited editions of 999 pieces per color. Each piece is durable, scratch-resistant, light and comfortable to wear thanks to the full high-tech ceramic construction and our pioneering mono-bloc-case. The ‘True Thinline’ is the perfect watch to showcase our ability to create bold and dynamic color and to pay tribute to Le Corbusier, who helped shape and define the modern world as we see it – in glorious technicolor.”
That was only a teaser! Interested? Then you should watch the interview and discover the new “True Thinline Les Couleurs Le Corbusier” collection …
Le Corbusier was an architect, designer, painter, urban planner, writer.
The multi-talented Le Corbusier is considered one of the most important architects and designers of modern times. He established many of the ideas we have about modernity in general. Born in the heart of Swiss watchmaking country, he was known as a master of materials. His pioneering use of reinforced concrete to create new buildings in intriguing forms is a hallmark of modernism and earned him the unofficial title of the ‘Father of Modernism’. His work inspired the Bauhaus movement and the International furniture style. He is also widely remembered for his groundbreaking theory of colour, which led to the development of an architectural colour palette. It offers 63 shades that Le Corbusier created in two separate collections which he arranged into nine groups.