Société Horlogère Reconvilier (SHR) was first officially documented in 1905. It was at the time known for classical watches in traditional design with relatively simple Roskopf movements (patented 1860) – a title for quality, precision and high reliability. The acquisition of the “Louis Roskopf & Cie” patents around 1923 created the basis for the fast increasing development and reputation of solid reliable and price competitive watches. Reconvilier became famous as „the people’s watch“ all over the world and sold more than 10 mio pieces. Until 1970 the company was registered in Swiss canton Bern. In the year 2006 Reconvilier was revitalized in the canton of Zug. Next to the established classical watches, the new “Reconvilier” will bring to market innovations which are unique and technical outstanding and therefore lead the new image of the company into the future. Since its foundation in 1905, Reconvilier belongs to the Swiss watch making tradition: producing exclusive masterpieces absolutely reliable, meticulously designed and sophisticated in terms of technical innovation. At the heart of every Reconvilier timepiece is the finest, intricate, precise and complex but always reliable mechanical movement. Newest technical innovations and selected materials determined today the development of the brand. Reconvilier stands wholeheartedly in the tradition for “Haute Horlogerie”: Love and attention to detail, passion for perfection and courage for innovation. The special charm of Reconvilier lies in the technical details which makes every lovers heart beating higher.