Zeitwinkel is a new brand of high-quality Swiss wristwatches with manufacture movements. The name is derived from a unit of measurement used to calculate the "true local time". We have explained what "true local time" means – as well as several other terms – in the "Questions and Answers" area; you can find this by clicking the menu item at the upper left. Zeitwinkel is independent of corporate affiliation and decided to develop it's own, internal solutions for movements and product design. The original source for the conception of Zeitwinkel was the desire to create a honest and high quality product that unites people with a similar outlook on life. For the company founders, this common goal was the reason for integrating their experience from very different areas – but above all their enthusiasm for "haute horology" watchmaking – into the Zeitwinkel project. Zeitwinkel can proudly stand behind the product and brand name it has become. It is constantly refining development and has no need to hide behind superficial slogans and sparkle. Products that stand for real "swiss made" spirit without the need to follow current trends. Timeless and enduring quality that will accompany future generations. More quality than the eye can register at first glance. We ensure that every single one of our watches meets our high standards before leaving the manufacture. The way in which we develop our watches, manufacture our movements and enforce our quality control standards is extremely intricate. These standards comply however to our concept of how a "watch for life" should be built. Because Zeitwinkel doesn't focus on high production volume and constantly changing models to meet trends, we do not require our licensees to purchase our watches in ever larger quantities. As a result, our watches are not sold out every time fashion changes, but instead represent a real, long-term value. And why is Zeitwinkel entering the market at this particular time with a watch in this price category? As we began developing Zeitwinkel a few years ago, our wish was to create a watch that represents credibility, endurance and optimism - away from the mainstream of celebrity testimonials, glamorous advertising and rapidly changing product cycles based on standard movements. Our motivation may be even more current now than it was then. At the time we had no definite market release date planned, we simply continued developing our product until we were satisfied with the result.