Victorinox Swiss Army

Victorinox Swiss Army

Novelties

Victorinox Swiss Army watches are defined by values that underscore the 130-year success of Victorinox products: Swiss quality, functionality, ingenuity and distinctive design. From the knife... Four generations ago, in 1884, Karl Elsener presented the first multi-functional tool to the world: the original and now famous “Swiss Army Knife”. Today, this knife has become a true international icon and a highly recognizable symbol of functionality, innovation, reliability and design. ...to the watch In 1989, the founder's great grandson Carl Elsener Jr. launched the brand’s first ever watch line. Since then, Victorinox Swiss Army’s reputation as a watchmaker has continued to develop. Its legendary mastery of craftsmanship and design has been extended to the innovative traditions and expertise of fine Swiss watchmaking, including the manufacture of mechanical chronographs. Brand identity With the Victorinox Swiss Army brand, Victorinox has succeeded in creating a strong identity within the watch industry. On the one hand, it embodies the tradition and renown of the “Original Swiss Army Knife” while on the other, Swiss watchmaking tradition and the excellent international reputation of Swiss-made watches. Different watch lines The Victorinox Swiss Army collections include both elegant and sports watches, which are remarkable for their ingenious functions and for the excellence of their horological mechanisms. All models feature shared attributes that reflect the brand’s most cherished values: longevity, technical complexity, innovative design and exceptional quality, among others. Thanks to their high performance and numerous functions, Victorinox Swiss Army watches are the perfect companion for every one of life’s situations.