TAG Heuer, the Swiss Avant-Garde watchmaker since 1860
Avant-garde is in our culture and philosophy. Our unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring luxury watches with real racing spirit and a performance touch.
The brand has marked the history of watchmaking, especially in the field of chronographs with an unequalled mechanical accuracy. With Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division at the helm, the 2015 models reveal a new dynamic in terms of both the fast lead times and a completely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage.
ur partnerships (Bundesliga, World Surf League & Big Wave Tour, FIA Formula E, Monaco Grand Prix...) and our ambassadors, living football legend Cristiano Ronaldo, it-girl Cara Delevingne, American Quaterback Tom Brady, actor Chris Hemsworth, DJs David Guetta & Martin Garrix, Chinese singer GEM & actor Li Yifeng, tennis superstar Maria Sharapova… they all reflect common core values of mental strength, disruptive attitude and ambition. Our slogan #DontCrackUnderPressure is far more than a claim - it is a mindset. TAG Heuer is part of the LVMH Group.