STROM

STROM

Daniel Strom gives a symbolic dimension to time Few watches make this strong a statement. Skulls finely carved in the imposing mass of the case; skulls instead of horns, crown and buckle. And when skulls disappear, winged dragons take over for an authentic hardcore spirit. A call to rebellion? An incitation to be bad, a Gothic dream? Think again. When Daniel Strom imagined his AGONIUM collection, he was intent on instilling his timepieces with attitude, lifestyle, symbols and myths. Most importantly, he gave them an antithetical value by making them a reflection on the march of time and the finite nature of life. Creation and destruction; myths and legends, a superior force over which we have neither control nor influence. Time as a vital energy and no longer simply a unit of measure. A celebration of life! Designer. Watchmaker. Philosopher. The man behind this new reasoning is Daniel Strom. Designer. Watchmaker. Philosopher. With his company, Strom Prestige Swiss Timepieces SA, in Nidau-Biel, he revisits time, rethinks the watch, invents new symbioses and gives form to his convictions. The common denominator? To design a watch that does more than give time. A watch that also has us think about our very existence. Dragons and skulls thus become charged with positive emotions and shed any morbid connotations. This is art for the wrist, each unique and outside the grip of aesthetic convention. A watch that is art, symbol and belief. From watchmaking to metal sculpting. In 2010, Daniel Strom turned this reflection into reality when he presented the AGONIUM collection and its first watch, MEMENTO MORI. An idea that had taken seed a number of years previously and which he had slowly brought to fruition. From the very first sketches, there was no doubt in Daniel Strom's mind: conventional watchmaking techniques could never render this timepiece as he imagined it. And so he turned to metal sculpting and overcame the difficulty of uniting design and technique, idea and possibility. MEMENTO MORI, like every watch in the collection, comprises two cases. The robust and hermetic inner case houses the movement. The outer case brings the artistic dimension and gives free rein to the sculptor's talent. Each one is fashioned by hand, never two the same, with limited editions in each alloy. A sculpture first. A timepiece second. Two years later, and following the same inception, Daniel Strom presented his second watch, DRACO. AGONIUM, an eye on the past, and to the future. The collection eschews trends and superfluous decoration to reflect symbolically on the passing of time. AGONIUM takes its inspiration and name from the festivals which the Ancient Romans celebrated several times a year in honour of different gods, to establish a connection between the divinities and the people. Janus, the best-known, symbolised transition and the passage from one stage to the next. With his two faces, one turned to the past and one to the future, Janus embodied the notion of time as a cycle. Behind these celebrations lies a metaphor which Daniel Strom reprises in his collection: "Memento Mori, Carpe Diem!" Remember you will die, so seize the day! His timepieces remind us we are mortal and that everything we undertake on earth is vain. With DRACO or MEMENTO MORI on our wrist, we can mediate this concept at leisure, revel in the present and seek pleasure wherever we can. Let the voices of doom and gloom be silent. AGONIUM invites us to reflect on what it means to be human. And so Daniel Strom gives a symbolic dimension to time.