Porsche Design is a luxury brand with a particular focus on technically inspired products. The luxury brand was founded in 1972 by Ferdinand Alexander Porsche, and since then its products have stood for functional, timeless and purist design. The product portfolio includes classic men's accessories, a sport and fashion collection as well as electronic products and a men's fragrance range. All products are designed in the Porsche Design Studio in Zell am See, Austria, and sold worldwide in own stores, shop-in-shops, high quality department stores and exclusive retail outlets. The venerable Swiss watchmaking house of Eterna is the licensee for the production and sale of Porsche Design watches.