Manjaz

Manjaz

Novelties

In the most authentic Swiss watchmaking tradition MANJAZ IS ONE OF THE KEY BRANDS THAT CONTRIBUTE TO SWITZERLAND’S WORLDWIDE REPUTATION AS THE CAPITAL OF WATCHMAKING. Manjaz’s head office is situated in Welschenrohr, at the foot of the Jura Mountains. The brand’s design, development and manufacturing processes, which are drawn from the most authentic Swiss watchmaking tradition, and its longstanding collaboration with the craftsmen of the surrounding region with all their ancestral expertise, ensure a Swiss Made product of the very highest quality. A FAMILY AFFAIR Manjaz is the brainchild of Dominik Fluri, who lived in the second half of the 19th century. In a letter to his uncle, written in 1876, he expressed his dream of creating a watch brand named Manjaz. Fulfilling the ambitions of both his grandfather, Dominik, and his father, Albert, who introduced a first collection of pocket watches, in the 1970s Hubert Fluri created a successful business trading watches. Commercial ties with Hong Kong and China, as well as with Taiwan, Vietnam, Cambodia, Thailand and Laos, were rapidly established, taking the brand well beyond the frontiers of its native Switzerland. ASIA: THE BRAND’S PRIORITY MARKET Thanks to the excellent rapport he had built up with Far Eastern markets, Hubert Fluri made a proposal to collaborate commercially with the Wu family. As a result of the support, provided with ongoing projects, the Swiss brand was able to make considerable investments in distribution and communication in China, elevating Manjaz to one of the Swiss brands with the highest levels of sales in China, with 500 retail outlets and a significant number of watches exported to date. While Asia, particularly China, remains a top priority, Manjaz also focuses on the development and consolidation of the brand in Western markets. QUALITY, RELIABILITY, ELEGANCE Featuring high-quality watches with enduringly classic, pristine lines, Manjaz positions itself in the “affordable luxury” segment, offering a range of timepieces at prices ranging from 250 to 5,000 Swiss francs. It proposes both men’s and women’s collections, all equipped with Swiss Made mechanical or quartz movements. All movements are tested at various stages of the development process. Quality controls are also undertaken at all production phases to ensure the reliability and durability of each component, as well as the highest standard of quality for each Manjaz timepiece that leaves our workshops. MANJAZ IS MORE THAN A BRAND. IT IS THE PROMISE OF SWISS EXCELLENCE, ELEGANCE. IT IS TIME TO SWISS!