Le Rhône Gèneve

Le Rhône Gèneve

Novelties

Road racer, Le Rhöne ‘s first reference, is a new and radical way of combining the best talent of Swiss Traditional Watchmaking - and craftsmanship DNA - with avant-garde technology and the glorifying spirit of American sport cars of the sixties. Le Rhöne makes its entry in the high watchmaking scene with the ambition of revealing the talents and knowhow of the best Swiss artisans, giving birth to accurate and high quality timepieces, within a design absolutely modern-vintage , reinterpretating and updating iconic sportcars design into sport watchmaking. Thus, in Le Rhöne, extreme contemporary and vintage glamour aesthetics coexist. The creation, development and manufacture of its collection, Road Racer invoke a 100% swiss craftmanship, calling collaboration within the most renowned ateliers of the luxury watch industry, amongst Dubois- Depraz, SoProd, R.Magnin, Multicuirs, Actech CDH & Um2 to name a few. Dubois-Depraz, located in La Vallée de Joux since 1901, year the company was founded, has specialized from its very beginning in chronograph modules, establishing its skills by maintaining the tradition of quality and research in micromechanics for a complete production of swiss movements. Multicuirs has collaborated with its innovative technics to give birth to extremely high quality straps, including all the Le Rhöne DNA. AcTech was selected for its performance in advanced coating technologies, subliming the beauty to some Road Racer’s references with DLC coating case. CDH and mostly Um2, which have successfully demostrated their expertise in the Habillage and Manufacture solutions through the years, have successfully magnified Le Rhöne complex case. Le Rhöne design obsessively focuses on every detail, from both points of view: aesthetics and technical reliability. Therefore, it simultaneously features a powerful and subtle modular case, strong identity pushers, unique crown, unique strap design and deployant buckle, identifying all the codes and DNA of this new Watch. Le Rhöne, bringing back to life an icon Le Rhöne’s first model is the Road Racer. Its shape and design evoke the glorious days of American Pony cars of the 1960s. More specifically, for its first collection, the Chevrolet Camaro SS 1969 is the source of inspiration as considered as a mythical car, awakening passion, strength and freedom. The Road Racer, defined by charming curves, contemplating its soft case from side to side, one perceives a family ressemblance with the Hood of the Camaro 1969, reflecting then both attractive force and aggressiveness of a powerful V8. The chronograph counters are crafted as the mythical car’s Dashboard, the hands beeing the steering wheel, the bracelet / the strap echoes the tires ‘s DNA. The interior of the watch reveals an oscillating weight, inspired by the Camaro SS 1969 rods. Even the vertical guilloche of the dial reminds you the headlights of this iconic car. Le Rhöne is much more than a luxury watch; it is a road movie, where you take place as the main character, driving down an imaginary highway towards freedom. During this emotional journey, you will experience feelings, you will be regaled with tales where a glorious & nostalgic past time will be brought to life again. Road Racer Timepieces Secret The secret lies in a real and magical detail: the brand has managed to acquire a Camaro SS 1969’s original engine, and thus , has embedded its material parts on the left side of the case, creating a slab with the original engine block number engraved; a certified fragment from one of the greatest American pony cars of the sixties will be linked forever to your life, from the day you will wear a Road Racer on your wrist. The American pony cars conveys a rainbow of emotions up to today in 2014, at a time when the luxury and collectible watch industry salutes the birth of Le Rhöne. The secret of the Road Racer, besides its strict and certified quality , resides in its iconic conception.