Launched in 2008 and crafted in Geneva, the capital of luxury timepieces, the Graff Luxury Watch collection is inspired by the unique faceted design of the classic cut of a diamond, timeless yet contemporary. Equipped with a fine Swiss movement, each timepiece is enriched by diamonds selected by Graff gemmologists. In addition to their unique faceted bezel, Graff watches possess many distinctive features such as a diamond-tipped crown and a Graff Icon set at 12 o’clock.

Graff Luxury Watches today comprises over 50 models across five collections: Technical, Sport, Dress, Jewellery and Bespoke. Highlights of the collection include the MasterGraff Grand Date Dual Time Tourbillon incorporating three magnificent complications; a flying tourbillon, dual time function and grand date. Named the Graff Calibre 5, this movement is exclusive to Graff Luxury Watches, taking an expert team over 2,000 hours to develop. Many of Graff’s luxury watches include one of six proprietary designed movements; the elegant GraffStar Grand Date features the self-winding Graff Calibre 1, the ScubaGraff is powered by the Graff Calibre 2, the automatic Graff Calibre 3 is the movement behind the GraffStar Slim and the MasterGraff Ultra Flat Tourbillon features the Calibre 4.

The Graff Calibre 6 is the latest Graff proprietary movement, unveiled at BaselWorld 2015. Encased in the MasterGraff Structural Tourbillon Skeleton, this exclusive skeletonised tourbillon-driven, hand-wound calibre offers a power reserve of 72 hours. The diamond version of the Graff Calibre 6 showcases baguette diamonds set on the front and reverse of each gold bridge - a highly complex and technically advanced industry first.

For ladies, the now-iconic Butterfly watch features over 300 diamonds, which form a highly sculptural arrangement which appears to hover above a layer of intricately set gemstones. Each stone has been carefully hand selected and set by Graff’s Master Craftsmen, ensuring that only the finest quality stones are used. At the centre of the watch is a delicate pavé diamond timepiece, an exemplary model of flawless Swiss watchmaking skill.

Continuing the global success of the timepiece, a new evolution, The Disco Butterfly, features swirling butterflies above a pavé dial adding the ultimate element of intrigue to the innovative watch design.