Edox

Edox

Novelties

Edox – A Swiss watchmaker established in 1884 Edox’s story began back in 1883 with a simple love story. Christian Rüfli-Flury, an exceptionally gifted watchmaker in Granges, decided to give his wife, Eva-Maria, a pocket watch that he had designed himself for her 25th birthday. Touched and impressed by the beauty of her husband’s gift, Eva-Maria persuaded him to found his own watchmaking company in 1884, which he named “Edox”. The 128 years of Edox’s existence have been studded with success and horological inventions, some of which remain unrivalled even to this day. In 1983, in the face of a watchmaking crisis, Victor Strambini took over Edox and decided to relocate the company to Les Genevez, in the heart of the Swiss Jura mountains. Later, in 1988, Edox achieved major success with the famous Les Bémonts Ultra Slim, an ultra-slim calendar watch featuring a movement that was scarcely 1.4 mm thick. This world record for the slimmest calendar watch remains unbroken to this day. In 2006, Edox launched a collection of sports watches, water-resistant to 500 metres and incorporating materials derived from aerospace research, such as titanium, carbon and ceramic. Edox’s passion for technical perfection quite naturally led the company into the world of nautical sports, initially involving luxury boats, and later powerboats. In November 2006, Edox became the official timekeeper for the Class-1 Powerboat World Championships, the famous Formula 1 of the seas. In 2008, Edox became further involved in sports sponsorship by becoming the official timekeeper for the famous Dubai International Marine Club (DIMC). The following year, Edox became the official timekeeper of the FIA World Rally Championship (WRC). A WRC collection was launched, featuring a unique Edox-engineered movement housed in the Chronorally model, allowing several race functions. Two years later, in 2010, Edox signed a partnership with Austrian free-diver Christian Redl. The Iceman timepiece collection has been inspired by the foremost ‘under ice’ freediving specialist, who holds the freediving under ice world record with a dive to -61 meters in water at a temperature of 2 degrees. In 2012, Edox has become the official timekeeper of the Dakar Rally. Since its establishment, Edox has had a very clear vision of its growth and development thanks to truly innovative ideas and ceaseless design research, while at the same time maintaining the classic traditions of watchmaking know-how. Edox has thus become a benchmark brand in timekeeping for nautical and automobile sports competitions. Elegance, dynamism and technical innovation have represented the Edox philosophy for more than 128 years.