The Swiss-Ukrainian entrepreneur Zino Davidoff was born on the 11th of March 1906 in Kiev, today’s capital city of the Ukraine. He spent his early childhood there, before his family emigrated to Geneva in Switzerland in 1911. After finishing his studies and receiving his baccalaureate degree he fulfilled his dream: he left on an extensive journey through South and Central America which would have a lasting impact on his life. After returning to Geneva in 1930, he took over his father’s business and led it successfully. Twenty-five years later his name was internationally renowned and his store had a list of prestigious and impressive clients including actors, writers and politicians. Zino Davidoff’s focus was always on quality. Convinced that only the best was good enough, he ventured the globe in search of inspiration and ideas. Through personal contact with people of many different cultures and vocations, he learned the meaning of dedication, precision and craftsmanship – the minimum requirements for outstanding products. He remained loyal to his demanding and innovative principles which built the brand and created the myth of DAVIDOFF.