Bovet Fleurier

Bovet Fleurier

Novelties

Switzerland has managed to dominate the watch industry through almost two centuries of booms and busts, thanks largely to the leadership of outstanding individuals. The great names in Swiss watchmaking have invariably been created by men of inventive genius or innate business sense. For many generations these companies drew on family resources to manage their growth, but often the family line ran out, and survival had to depend on outside talent. That new blood is certainly responsible for the thriving presence today of watch names dating back to the 18th or early 19th centuries — not one of them remains in the hands of their founders’ direct descendants. BOVET is a typical example. Four successive generations of BOVETS managed the business after it was founded in 1822 by Edouard Bovet, himself the son of a watchmaker. But when the BOVETS abandoned watchmaking, the name they created was too valuable to die. Other watchmakers took over to keep up the tradition. Today, more than a century and a half after Edouard and Alphonse Bovet shared the tasks of creating the company, a new lease of life has been given to the brand by Pascal Raffy, owner and President of BOVET FLEURIER SA, to perpetuate one of Swiss watchmaking’s greatest legends. In the BOVET tradition, the artistic objective of a timepiece is to trigger that thrill of discovering a new aesthetic expression. But the value of originality can only be sustained by a display of well thought-out and brilliantly executed craftsmanship. Originality also demands taking risks. Like other risk-takers, Edouard Bovet was a visionary when he headed East — to discover that his watches appealed to the hearts of art-lovers at the other side of the world. The same faith in the universality of good taste takes the BOVET name once again to the society of those who appreciate fine art and watchmaking at its best. A great watch is a written score, an orchestration, the concerted performance of top players… and a sublime result. In the end, it’s the players that count. Only the best watchmakers can do justice to a perfect design. Access to the finest artistic talents enables BOVET to delight the many people who appreciate the aesthetic of horological decoration in a finely engraved movement, the ripple of a Côtes de Genève finish or the brilliance of an enamel. Each new model is created to offer the best workmanship available today. Although the standards of the past are a constant reference for the present, the measurement of time compels anticipation of the future. The watchmakers at BOVET needed to take a bold approach to recapture the strong personality of the brand. The choices were difficult, the workmanship exacting and the technical standards uncompromising. Some pieces required craft skills that had virtually disappeared. Yet today’s BOVET wristwatches have one thing in common with their pocket-watch ancestors — a personality that arouses every reaction except indifference. Collectors see it immediately in the antique pieces, and sense it in the harmony of form and superb finish of the contemporary wristwatches.