CHOPARD: Straight talk with Co-President Karl-Friedrich Scheufele.

Karl-Friedrich Scheufele is Co-President of Chopard together with his sister Caroline and also Chairman of La Chronométrie Ferdinand Berthoud. He is the son of Karl and Karin Scheufele, German entrepreneurs who took over Chopard in 1963. You have no idea what a pleasure it was to finally have a straight talk with Chopard Co-President Karl-Friedrich Scheufele just before Watches and Wonders 2022. Unfortunately, the Corona-pandemic had prevented this in recent years. The watch brand L.U. Chopard, founded by Karl-Friedrich Scheufele in 1996, has quietly established itself as an absolute insider tip among watch lovers. In terms of appearance, make and quality, the watches from L.U. Chopard can keep up with the big names (and we mean the real big names!) in the industry. The recently introduced “Alpine Eagle” successfully follows in the footsteps of the “St. Moritz” model Karl-Friedrich Scheufele designed when he was 22-years old. Business is really good again after the Corona-pandemic. These and many other things are what we talked about with Karl-Friedrich Scheufele in Geneva. We hope you enjoy watching this video and we would also like to refer you to the other Chopard videos that are already online.

Here are the links: