Zenith – WatchAdvisor – Your Time. Our Passion.

Zenith in a Nutshell

Founded: 1865 – in Le Locle by Georges Favre-Jacot

Corporate: Member of LVMH

CEO: Julien Tornare (Since 2017)

Revenue: CHF 110’000’000

Price Range: CHF 5’000 – 15’000

Units: 24’000 per year

Employees: + 200

Presence: Worldwide

Collection: Men’s and ladies’

What does the Brand stand for?

Zenith – named after the highest point in the sky. In 1969, the brand reached it by presenting the first ever automatic chronograph movement. Over the years, the “El Primero” has been a benchmark for the brand and for the whole watch industry as well. Even brands such as Rolex used “El Primero” movements, which speaks volumes for the role that Zenith played in the industry. It is also important not to forget all the chronometry prices, over 2’300, that the brand achieved, and the technological advancements that it demonstrated.

If you have ever wondered how the world looks like from the highest point in the sky – Zenith will take you there.

About the Models

Chronomaster

The Chronomaster collection, known for its open dials, had a big impact on the success of Zenith. This is especially due to the fact that you can still find the El Primero movements in this collection. The Chronomaster is a timeless watch, sharp and elegant at the same time, a timepiece that will make you remembered all the success the brands has celebrated since its founding.

Defy

At first sight, the Defy does not look like a typical Zenith timepiece because of its bold and unique design. However, if you take a closer look to the inside, you will see that it definitely embraces the brand’s philosophy and values. The Defy is a modern timepiece and its sporty design gives a strong character to the collection.

Elite

The Elite is the collection that embodies the avant-garde spirit of the brand. When Zenith reintroduced the Elite movement, it decided to use it as a fundamental element for future variations and developments. The Elite is a collection that the brand resurrected in an incredible way, and it came back stronger.

Pilot

Many people do not know how important Zenith was for the aviation industry. Not only did it create pilot’s watches, but the brand also produced professional instruments for aircraft’s cockpits. Zenith watches always have been reliable, even in 1909, as Louis Blériot was crossing the English Channel wearing a Zenith.