Jean-Claude Biver is a living legend, an incredible charismatic personality. I met Jean-Claude at noon today and we decided not to talk about watches and/or novelties, but about time, the importance of time, our generation and the next generation that will follow and take over the watch-business in the next years. Many things have been said and commented about what should probably be done to let Baselworld, the World Watch & Jewellery show, perform & shine again as it once did. Jean-Claude Biver got creative! Incredible! It is therefore definitely worth listening to our conversation until the end. Jean-Claude Biver will not disappoint you!