Baselworld 2019: My first thoughts and insights about the show

Baselworld is at a crossroad. After the Swatch Group with all its major brands (11!) left last year the number of exhibitors has decreased again. Only a few of the big players are still here. Among them Rolex, Patek Philippe, TAG Heuer, Bulgari, Hublot, Zenith, Chopard, Breitling … So where is Baselworld heading to? Is the show able to deal with this situation? The next days will tell us. Here come my first thought…