A. LANGE & SÖHNE 2022. A lively conversation with CEO Wilhelm Schmid.

Once again this year, I met Wilhelm Schmid, the CEO of A. Lange & Söhne, for a lively conversation. Traditionally, we drank a good cup of rooibos tea. One of the questions I asked Wilhelm was: Why is it so hard to get an Odysseus? His answers leave no questions unanswered. I hope you enjoy watching…