After a construction period of almost five years, Swatch inaugurated its new headquarters in Biel in 2019. It was designed by the Japanese star architect Shigeru Ban and is regarded as one of the world’s largest timber structures. The building is connected to the Cité du Temps with a glass pedestrian bridge, which in turn is home to both the Omega and the Swatch “Planet Swatch” museum, and there also is an Omega flagship boutique pretty much next door. Another great reason to visit the corner of Nicolas G. Hayek and Jacob Stämpfli street: Swatch is operating the first (and most likely only) drive-thru store in the watch industry, “thus offering the first ever ‘wrist food to go’ service” in a fittingly creative setting. On the other hand, who would want to remain seated while buying a watch?